This question captures not actual sales figures, but the stable perception that largely determines purchasing decisions.
71% of respondents named exclusively Chinese brands as sales leaders. A further 10% indicated a combination of Chinese and Russian brands, while 6% included Korean manufacturers among the leaders.
The main takeaway: Chinese special equipment is no longer an alternative. It is the new benchmark. Chinese manufacturers have won not only through deliveries. They have occupied the information space and built an infrastructure of trust.
In today’s market, the leader is not the one people simply know. The leader is the one the buyer sees everywhere and can quickly buy, service, and choose again.
Full survey results via the link.
71% of respondents named exclusively Chinese brands as sales leaders. A further 10% indicated a combination of Chinese and Russian brands, while 6% included Korean manufacturers among the leaders.
- A stable top trio stands out among the Chinese brands: SANY, XCMG and ZOOMLION.
- Why do these particular brands lead? According to analysts, their status as key players in the market’s consciousness has been shaped by a combination of factors: the scale of dealer networks, participation in major industry exhibitions, visibility on online platforms and noticeable advertising activity in specialized media.
The main takeaway: Chinese special equipment is no longer an alternative. It is the new benchmark. Chinese manufacturers have won not only through deliveries. They have occupied the information space and built an infrastructure of trust.
In today’s market, the leader is not the one people simply know. The leader is the one the buyer sees everywhere and can quickly buy, service, and choose again.
Full survey results via the link.