In our previous post, we examined who the market considers to be sales leaders. However, the question of which brands actually dominate company equipment fleets has revealed a different picture. Perception and reality are two very different things.
Full survey results via the link.
- 57% of respondents indicated that European, American, Japanese or Korean brands predominate in their fleets. Only 12% named exclusively Chinese brands, while 16% cited combinations of traditional manufacturers and Chinese brands. The actual structure of fleets still reflects the market of previous years, but the substitution process has already begun.
- The key takeaway: market perception has already shifted towards China, but companies' actual fleets still retain their previous structure. The substitution process is underway, yet the decisive factor remains not price, but service and reliability.
Full survey results via the link.