New rules on the special machinery market: customers now choose not the lowest initial price, but a clear budget and guaranteed service.
According to Anton Shakhurov, Deputy CEO of FNGROUP, the crisis has shifted customers’ priorities — reliability of the equipment, predictable total cost of ownership, speed of repair crews’ response, and a stock of quality spare parts in warehouses have come to the forefront.
Effective strategies that work in a crisis:
Why is “no‑surprise” equipment trending — for example, the DEVELON‑7M excavator line or the articulated dump truck DEVELON DA45D? How can you retain customers in the new reality and which tools should be implemented right now?
Find the answers in the new article on: website
According to Anton Shakhurov, Deputy CEO of FNGROUP, the crisis has shifted customers’ priorities — reliability of the equipment, predictable total cost of ownership, speed of repair crews’ response, and a stock of quality spare parts in warehouses have come to the forefront.
Effective strategies that work in a crisis:
- Service contracts with a fixed cost per engine hour.
- Hybrid warranty.
- Loyalty program for operators.
Why is “no‑surprise” equipment trending — for example, the DEVELON‑7M excavator line or the articulated dump truck DEVELON DA45D? How can you retain customers in the new reality and which tools should be implemented right now?
Find the answers in the new article on: website