FNGROUP’s Deputy CEO Gives an Interview to Ekskavator.ru
2026-06-18 18:52
New rules on the special machinery market: customers now choose not the lowest initial price, but a clear budget and guaranteed service.
According to Anton Shakhurov, Deputy CEO of FNGROUP, the crisis has shifted customers’ priorities — reliability of the equipment, predictable total cost of ownership, speed of repair crews’ response, and a stock of quality spare parts in warehouses have come to the forefront.
Effective strategies that work in a crisis:
Service contracts with a fixed cost per engine hour.
Hybrid warranty.
Loyalty program for operators.
Why is “no‑surprise” equipment trending — for example, the DEVELON‑7M excavator line or the articulated dump truck DEVELON DA45D? How can you retain customers in the new reality and which tools should be implemented right now?